Author: Greg Harvard (page 1 of 1)

How to Start a Small Business

If you are interested in starting or expanding a business it is helpful to know about people before venturing into a business partnership. Making an economical business plan is an important ingredient as it indicates specific target customers and their demands. You may want to ask yourself the following important questions. “What do I need to know about my target market?” “Why is my business interest or my product in demand?” “How does my business fit into the larger market awareness?” However, before you begin your research, you must first have a careful crime prevention agenda in place.

If you are looking to start a small business or expanding a small business, the best way to learn about the people all over your state or community is by joining industry newsgroups. A lot of local business trade publications are available for you to read. You can also list your company on many providers’ websites, such as the local chamber of commerce, blurred markets, local police directories, and interactive directories of local colleges. This will allow you to make a business plan, meet like-minded people, and learn about your business market at the same time.

If you are familiar with public records you already know about the names of people and addresses of those persons that you are interested in keeping informed about your business. You can find this information from your own business. You can also find this information on government websites. If you want to expand your business in a small town, business databases such as are available and can give you access to a wealth of rich information on people in your town. You will want to have business cards, a web address for your business, a phone number, and a qualified lead generation list are available in order to make your business spruce up. Every day that you are not in front of your computer or your staff term properly, you are losing market research opportunities while you are learning.

Don’t spend valuable time fixing your computer when your phone gets ringing and the letters continue coming in from foreign lands. Invest in a list of potential prospects. Use this list to keep track of all the people that respond to your ads. Once you make sales from your prospects, then you can afford to get back to the list of Potential Prospects and will have more on hand if you continue to do business in this manner. This type of business is a great way to earn a steady source of income. Make sure that you are selling your product or service, and you will have more product eager consumers living at your doorstep. Your business will continue in this manner because you can really make orders on the spot; this helps you focus on your customer and their needs.

Social Media is another great business tool that you can rely on very easily. Make sure that you are taking advantage of social networking sites such as Twitter, Facebook, and your blog. You can also use these sites to make your business grow and become profitable much quicker. Not only do you gain a free edge to live up to your online counterparts, where would it be to have a web page and social media sites that other people will not be able to visit.

Your target market will respond to your company’s product and it is important for you to figure out how to reach them. Try to think of ways to tap into emotions and feelings. Your product or service will serve a purpose and it will be easy for you to inform your friends and family about all of your business’s offerings. No matter what market you sell, you can make money if you make sure to do your research.

Recruiting and Hiring the Right Candidate

Bringing on new employees IS challenging. Recruiting and hiring the right candidate is usually done through an Automatic JobGuide system. Each position is identified by a Keyword and Experience Level and all of the required skills and experience are already determined. In reality, this is really a temporary step in completing a Recruitment Plan.

This process is not unique to the Wal-Mart workforce. This practice is very common in business today and many large organizations use this very similar type of process to identify the right position for respective new employees.

It’s always best to have a good recruiter handle recruiting. It only makes sense to upwards of 90% success rates when you handpick your Recruiters and Supervisors using the Keyword and Experience Guide method. It changes the focus from just finding a great employee to more of a coaching type of approach.

Most of my Recruiters started their careers in staffing and Human Resource Management. The one thing they have in common is that they truly have an interest in you and your staff. Good Recruiters will be able to go in-depth over the Candidate’s abilities, competencies, and skill level. If they don’t they may not be able to determine whether or not this person is suited for the position.

The thing about good Recruiters is that they are always able to identify the experience, new skills required, and general overall THINKING, GROWING, and EDUCATION of each applicant. The key to your Recruiters success is hiring the best, possibly even the best of the best applicants for your position.

Think about the importance of surrounding yourself with the best possible people to assist you in selling your products and your core competencies. By focusing on the skills, experiences, abilities, and competencies of each person who is seeking to fill that position are the foundation for the Believe In and Inspire the Employee principles.

“Don’t sell the horse – sell the people.” That was some of the advice given to the U.S. Army Chief of Staff by General Lee, if you can believe that now. When I hear the phrase “selling the people” I think “Won’t that make them think that I’m trying to sell them for the dumped truck?” or “It will get a little bit better once I get a better uniform, but otherwise I just need to give them a better talking point and a little more of a push to move them right along.”

An effective way to identify how it relates to your business is to ask yourself these questions:

Do you have “Bang Funds”?

How do I find them?

How often do I follow up?

Do I have dreams of an employee where I helped them to develop the skills to know what to do BEFORE they BEG recipient?

Won’t that make them want to work harder for me?

Part of the job searching process Sales Rep’s and Recruiters must ask the tough question, “Are they a TEAM Player or just a MEG locker?”